5.01.2012

Things I Learned In Kellerville

It's amazing how popular one becomes with a 750ml bottle of Blue Apron Ale @ Addendum. Granted we were there on their slowest day of the week (THU) but still, offer some TKG-exclusive beer & To-Go orders suddenly become "I think I'll eat it here" orders. Better still, we got to hang with a couple of very cool TKG employees who had bounced around multiple venues of the Kellerverse and learned some interesting/random things from them:

(And, please note, the on-duty employee did not imbibe...he was simply enjoying the outstanding weather & convo)

- People in the know call Bouchon Bistro, simply Bouch...you know, rhymes with Douche.

- Keller has a thing for t-shirts for events. Like when you have a company picnic or bachelorette party & everybody gets an identical shirt to wear for a few hours and then they stuff it in a drawer, never to be seen again? Yeap, he likes those. It's team building...or something.

- The preferred brand of Malt Powder @ TFL is Horlick's (from the UK). IDK about you, but if it's good enough for them, it's good enough for me. And I warned you this was a random list...

- Years later, people are STILL confused by the We-Only-Have-The-One-Menu concept @ Ad Hoc. Diners still come in and think, "If I don't like the menu, I can still get Fried Chicken, right?". Wrong. Also, the concept of Every-Other-Monday seems beyond the grasp of most people. If Siri can't help them, surely there must be an app for that, right?

- If you sous vide an avacado at the correct, low temp, you can kill the enzymes that make it turn brown w/o actually cooking the fruit. Hooray Science! Sadly, they couldn't recall the exact temp >_< Boo Beer! And numbers. Numbers are hard.

- Newly opened Redd Wood gets a "Passing Grade"...as in pass it by and keep going down Washington Street and eat @ ANY other place. Okay, I didn't learn that @ Addendum Per Se (That's a TKG pun I slipped in there) & I didn't even talk about it on this particular outing, but that doesn't make it any less true. Honestly, Bouch, Bottega, Redd, Ad Hoc & Bistro Jeanty are ALL superior choices...and they're on the same friggin' street!

- Once upon a time you COULD get Blue Apron Ale outside of TKG venues on the d-low, BUT somebody found out and the Kellerpolice put an end to it. Or his legal team. But, personally, I like the idea of chef-coated future cops with tasers driving around in TKG-branded BMW ActiveHybrid 7's busting people up for selling bootlegged beer & NOT using their AmEx cards @ San Pellegrino events. But that's just me.

Trends U Cannot Stop (U Can Only Hope To Contain Them)

  • Small Plates
  • The Demise of 'Fine Dining' as Restaurants Go More & More Casual.
  • Bar Towels as Napkins
  • Liquids Poured Tableside (Soups, Sauces, Broths, Liquid Nitrogen...)
  • Ambitious Bar/Cocktail Progams
  • OpenTable
  • Bar Menus
  • Cuisine Going "Green" (A.K.A. Farm-To-Table, Locally Sourced, Sustainable, Seasonal...)

TOP DINING EXPERIENCE IN 2013

  • .ink
  • Aubergine
  • Atelier Crenn
  • Commis
  • Box & Bells Pop-Up
  • Animal
  • Haven
  • Coqueta
  • Mission Chinese

PEOPLE YOU NEED TO FOLLOW ON TWITTER

  • Chef_Keller (Thomas Keller)
  • Chicharrones (4505 Meats)
  • CobraCommander (Evil Mastermind)
  • Gachatz (Grant Achatz)
  • humphryslocombe (Prosciutto Ice Cream)
  • michaelbauer1 (Chon Food Snob)
  • MichelinGuideSF (Their SF Rep)

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